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The Local by Masrawy

Full butcher, café & display equipment package · Layout coordination · Staff training

Concept
Hybrid grocery + butcher + café
Category
Egyptian & Levantine
Year
2025
Scope
Full equipment package

The Local (Masrawy) is a unique hybrid concept bringing together a boutique grocery, specialized butcher shop, and café, all operating within a carefully optimized space.

For this project, The Line Group delivered the full equipment scope, supporting the butcher, café, and display operations with a complete, performance-driven solution. Every element was carefully selected and positioned to allow multiple functions to operate seamlessly while maintaining efficiency, product quality, and customer flow.

From equipment selection and layout planning to supply, installation, staff training, and extended warranty support, the project was executed with a strong focus on long-term reliability and daily operational performance.

Scope of Work

  • Full butcher, café, and display equipment package
  • Equipment supply & installation
  • Layout coordination and workflow optimization
  • Staff training and continued support
Before · After

The build, frame by frame.

The Local — before / after view 1 The Local — before / after view 2 The Local — before / after view 3 The Local — before / after view 4